Stuller Unveils Expanded Packaging and Display Catalog for 2026-2027

Stuller has released its comprehensive new catalog, Packaging & Displays 2026–2027, designed to empower jewelry professionals with enhanced branding solutions and merchandising tools. The updated catalog boasts an expanded assortment of products, featuring over 30 percent new items aimed at helping retailers create polished, memorable brand experiences from showcase to sale.

Enhanced Product Assortment and Intuitive Layout

The new catalog introduces an intuitive layout that simplifies shopping by category. It offers updated packaging options, customizable displays, and branded finishing touches. Tiffany Adams, executive director of packaging and displays at Stuller, stated, ‘This catalog gives customers more ways to create a polished, memorable brand experience.’

Key additions include:

• New Packaging Collections: Trending and classic collections are now organized by material, with new boxes, pouches, and folders introduced in fresh colors across best-selling lines.
• Expanded Gift Wrapping: A newly dedicated section features gift bags, tissue paper, wrapping paper, bows, and ribbon to enhance the gifting experience.
• Gifting Assortment: New travel cases, jewelry dishes, mugs, and the ‘Radiant Glow’ jewelry cleaner are available as gift options or add-on sales.

Customization and Branding Solutions

Stuller continues to emphasize customization to help retailers build a cohesive brand identity. The catalog includes Case by Case custom displays, offering step-by-step ordering guidance, layout tips, and color pairing ideas. Jewelers can personalize showcases with new colors, textures, and fabric options to align with their store’s aesthetic.

Furthermore, custom branding services allow retailers to add logos to packaging, displays, gift bags, and jewelry cleaners. This reinforces brand recognition and adds perceived value to the customer journey, creating a consistent and professional presentation.

Streamlined Merchandising and In-Store Experience

The catalog also features expanded display sets, with individual elements organized by jewelry type and fabric. This organization aims to make merchandising easier and allow for quicker updates to showcases. Retailers can choose from classic neutral tones or trend-inspired fabrics to reflect current styles or seasonal collections.

‘From the packaging handed across the counter to the displays that shape the in-store experience, every touchpoint plays a role in how your brand is perceived,’ notes the Stuller blog. The Packaging & Displays 2026–2027 catalog provides practical solutions for every jewelry business, helping them to stand out, strengthen their brand, and turn every purchase into a memorable experience.

The catalog is available for purchase or viewing on the Stuller website.