NY Now Unveils New Identity and Leadership Ahead of August Market

NY Now, the prominent New York-based wholesale trade show for the gift, home, and lifestyle industries, is entering a new era following its acquisition by Rockview Management Group. The upcoming Summer Market, scheduled for August 2–4, 2026, at the Javits Center in New York City, will showcase a refreshed brand identity and an expanded management team, signaling a strategic transformation under new leadership.

A New Chapter Under Expert Guidance

The legacy brand, which has been a cornerstone of the wholesale community for over 100 years, was recently acquired by Rockview Management Group, an entity founded by industry veterans Dorothy Belshaw, William Lacey, and Karen Olson. This transition marks a significant shift, with organizers stating the show is being reimagined for the future, focusing on delivering real value and meaningful business outcomes for both brands and buyers.

The new ownership is committed to an enhanced mix of established and in-demand brands, targeted outreach to attract high-intent retail buyers, and a reimagined layout designed for easier and more effective discovery. The leadership team brings a wealth of experience:

• Dorothy Belshaw, CEO & Founder of Rockview Management Group, has over 33 years of industry experience, including 8 years leading NY NOW, bringing deep customer relationships and operational expertise.
• William Lacey, CFO & Founder, offers more than 30 years of financial, M&A, and process improvement expertise.
• Karen Olson, CMO & Founder, possesses over 28 years of experience in brand transformation and growth strategy within the gift, home, and tradeshow industries.

Additionally, NY Now has strengthened its team with experienced professionals to support its transformation. New members include Ashley Ciofrone (Senior Manager, Customer Success), Michelle Karol (VP, Business Development), Leanna Worrall (VP, Business Development), and Sarah Zeigler (Content & Communications Lead), all bringing extensive experience from various facets of the gift, home, and trade show sectors.

Summer Market Highlights and New Branding

The upcoming August 2–4 Summer Market promises a dynamic experience for attendees. The show floor will feature over 70 new or returning exhibitors, offering a diverse range of products across various categories. Key highlights include the Luxury Lifestyle neighborhood, dedicated to fine jewelry and accessories, and Curated, which spotlights emerging luxury designers. Attendees can also anticipate engaging activations such as a bag charm bar, a candlemaking station, tarot card readings, and personalized color analysis.

NY Now’s new brand identity, inspired by New York City, features a logo that evokes the iconic route emblems of the city’s subway system. CEO Dorothy Belshaw explained,