Nivoda Launches Revamped B2B Gemstone Marketplace with Enhanced Features and Education

Upgraded Platform Promises Faster, Smarter Sourcing

Nivoda has officially launched a major upgrade to its B2B gemstone marketplace, aiming to create the world’s most accessible, on-demand gemstone vault. The revamped platform, which debuted at AGTA GemFair Tucson and is set to be showcased at JCK Las Vegas, introduces a suite of new features designed to streamline the gemstone sourcing process for retailers.

The enhanced interface boasts a new ‘megamenu’, refined navigation, intuitive filters, and detailed gemstone sub-types. This overhaul is intended to provide a faster and more intelligent buying journey. Following a comprehensive review of its supplier network, Nivoda now offers real-time access to over 40 different gemstone varieties and sub-types, including popular choices like sapphires and emeralds, as well as rarer finds such as Paraiba tourmalines and tsavorite garnets. This extensive selection caters to the growing demand for both classic and unique colored gemstones in the bridal and fine jewelry sectors.

Pia Tonna, Category Lead for Gemstones at Nivoda, expressed enthusiasm for the platform’s evolution. She stated, ‘With this platform revamp, we’re delivering faster navigation, smarter sourcing tools and a consistently high-quality selection that customers can rely on.’ Tonna also noted the positive reception from established diamond buyers who are expanding into colored gemstones, as well as new retailers entering the category for the first time.

Introducing Gem Club for Enhanced Education and Support

In parallel with the marketplace upgrades, Nivoda is launching ‘Gem Club’, an exclusive membership program designed to serve as both a sourcing hub and a knowledge center for the jewelry industry. Gem Club will offer members access to webinars, industry insights, comprehensive gemstone education, and a dedicated concierge sourcing service that highlights new additions to the marketplace.

‘With Gem Club, we’re creating a space where knowledge and community meet: a hub for education, sourcing support, and industry insight designed to help our clients grow their business with confidence,’ explained Tonna. The program will initially launch in the United States, with plans for a global rollout shortly thereafter.

Advancing Transparency with GemGuide Partnership

Nivoda has also entered into a significant partnership with GemWorld International’s GemGuide. This collaboration will integrate GemGuide’s benchmark pricing and up-to-date gemstone intelligence directly into Nivoda’s platform. This move is aimed at increasing pricing transparency and empowering retailers to make more informed purchasing decisions in a sector where standardized pricing can be less established than in the diamond market.

The relaunch signifies Nivoda’s commitment to a future defined by transparency, continuous education, consistent supply, and advanced marketplace intelligence. The company is actively engaging with retailers and media at AGTA Tucson 2026, offering private demos and sourcing walkthroughs to showcase the new platform’s capabilities.