Natural Diamond Council Appoints Susie Dewey as New Chief Marketing Officer

The Natural Diamond Council (NDC) has announced the appointment of Susie Dewey as its new Chief Marketing Officer (CMO), a move aimed at bolstering the organization’s global marketing and cultural leadership. Dewey, who joins from Tapestry, the parent company of brands like Coach and Kate Spade New York, will be based in London and is tasked with strengthening the narrative around natural diamonds on a global scale.

A wealth of experience

Dewey brings a wealth of experience from her six years at Tapestry and previous roles at prominent fashion and luxury brands including Coach, Net-a-Porter, Michael Kors, TopShop, and Burberry. Her extensive background in marketing and public relations is expected to drive the NDC’s international marketing and communication strategy.

In her new capacity, Dewey will lead and coordinate global marketing efforts, a responsibility that was previously managed by regional teams. Kristina Buckley Kayel, whose title is managing director and CMO, will continue to oversee all marketing for North America.

Shaping the global narrative

Dewey expressed her enthusiasm for the new role, stating, “I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.”

Amber Pepper, who recently took over as NDC’s CEO on February 1st, welcomed Dewey, noting, “Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture, and commercial impact makes her exceptionally well-placed to lead our global marketing efforts.”

The NDC highlighted Dewey’s holistic approach to modern marketing, which blends creative and commercial thinking. Over her 17-year career, she has been instrumental in overseeing and integrating marketing strategies, establishing track records, advancing brand growth, attracting new customers, and maintaining cultural relevance across global markets.