Michael M Opens Inaugural Flagship Store in Beverly Hills

Jewelry brand Michael M has officially opened its first-ever store, choosing the prestigious locale of Beverly Hills, California, for its debut flagship. The expansive 2,000-square-foot space, situated at 216 N. Canon Drive, aims to redefine the luxury retail experience by creating a welcoming, residential atmosphere.

A Residential Concept for Modern Luxury

Founder and CEO Peter Meksian expressed his long-held desire to establish a presence in Beverly Hills, a city synonymous with iconic luxury brands. He envisioned the flagship not merely as a retail outlet, but as a personal and powerful home for the Michael M brand. The store’s design concept, described as ‘a private residence for modern monarchs,’ intentionally deviates from traditional retail layouts.

‘I didn’t want this to feel like a traditional store; I wanted it to feel like you’re stepping into our world,’ Meksian stated. ‘When you walk in, you sit down, have a drink, have a real conversation, and even watch your diamond being set. It’s about slowing down and truly experiencing the pieces the way they’re meant to be experienced.’

Immersive Design and In-Store Craftsmanship

The store’s exterior is characterized by a striking dark red façade accented with brushed brass. Upon entering, guests are welcomed into a foyer resembling a library, leading into spaces designed for conversation and decision-making. A central bar conceals a VIP suite that offers a direct view into the in-store atelier. This unique feature allows clients to observe master jewelers at work, setting stones and crafting custom pieces, including the on-site setting of clients’ diamonds using Michael M’s proprietary alloys.

The interior décor blends 1960s aesthetics with a futuristic sensibility. White armchairs, dark cherry wood accents, European white oak flooring, and Rosso Levanto marble contribute to a refined yet bold ambiance. ‘Everything is refined, yet bold. We’re drawn to subtle and sophisticated moments, as well as statements that are bold and commanding,’ Meksian explained.

Showcasing Collections and Future Expansion

The Beverly Hills flagship houses Michael M’s complete collections, including fine jewelry, bridal, and high jewelry. Pieces are displayed in distinctive pill-shaped showcases finished in dark cherry and merlot lacquered tones. Select high jewelry items are exclusively available at the flagship, reflecting the bold spirit of Beverly Hills. These exclusive pieces are described as ‘bold, unapologetic, and impossible to forget.’

Michael M emphasized that the opening of the flagship store will complement, rather than detract from, its existing retail partnerships. The new location is intended to serve as a venue for hosting VIP collectors and private events, as well as a hub for training initiatives aimed at strengthening craftsmanship and fostering deeper connections across the brand’s network. The company also revealed plans for future expansion, with additional stores anticipated in key global markets such as New York City, Miami, and Dallas.