Jesse Itzler to Keynote at 2026 JCK Show, Education Program Expands

JCK has announced Jesse Itzler, a prominent entrepreneur, endurance athlete, and New York Times bestselling author, as the keynote speaker for its upcoming trade show in Las Vegas. The event, scheduled from May 29 to June 1, 2026, will feature Itzler's session titled ‘Spiritual Billionaire.’

‘Spiritual Billionaire’ Keynote

In his keynote address, Itzler will share insights on how principles of risk-taking, perspective, and hustle have driven his success across various ventures, including music, entrepreneurship, and extreme endurance sports. He aims to inspire attendees to apply these concepts to their own professional and personal journeys. The session is scheduled for Saturday, May 30, with doors opening at 7:30 a.m. and the presentation beginning at 8:00 a.m. in the Marcello Ballroom on Level 3 of the Venetian Expo. The keynote is sponsored by Angola’s Diamond Potential.

Itzler's entrepreneurial achievements include founding or co-founding companies such as Marquis Jet, which was acquired by NetJets; Zico Coconut Water, acquired by Coca-Cola; and the endurance event 29029 Everesting, acquired by iFit. His athletic endeavors include completing the grueling Ultraman triathlon and a 100-mile ultramarathon.

Before his business career, Itzler had a notable start in the music industry, releasing singles as a rapper, managing Run-DMC, and writing the New York Knicks’ anthem. He is also the author of the New York Times bestselling books ‘Living with a SEAL’ and ‘Living with Monks.’ Itzler is married to Spanx founder Sara Blakely, and they have four children.

Expanded JCK Talks Education Program

Beyond the keynote, JCK will offer a comprehensive education program, JCK Talks, running from Thursday, May 28. This program is free for all attendees and will cover a wide range of topics crucial to the jewelry and watch industry. Tracks include AI & Analytics, Business Management, Hot Topics, Marketing, Regulations/Governance & Ethics, Retail Trends, and Social Media.

New Watchmaking and Signature Series Programs

This year’s program introduces significant expansions, including a dedicated new track for watches. The renowned Fondation Haute Horlogerie (FHH) will present workshops focusing on the disassembly and reassembly of mechanical watch movements, as well as lectures on watchmaking complications and iconic timepieces. These watch-focused sessions run from Friday, May 29, to Sunday, May 31.

Additionally, JCK is launching the JCK Talks Signature Series, offering advanced sessions for deeper insights. Highlights include a Harvard Business Case Study and a ‘Trends & Outlook’ session examining economic indicators affecting the jewelry sector, led by an industry veteran. Admission to the Signature Series is included with JCK Pro badges or available for purchase at $125, with limited availability.

Workshops and lectures from the FHH have limited seating. Workshops are priced at $290 each, and lectures are $50 each. These can be purchased during registration, and previously registered attendees can modify their registration to add these sessions.

Industry Growth and Inspiration

Jennifer Hopf, JCK Event Director, expressed enthusiasm for the upcoming program. 'This year's education program offers a truly elevated experience that provides more than any in our history,' Hopf stated. 'We’re bringing together some of the brightest minds to inspire meaningful growth and collaboration. Jesse Itzler brings a bold energy and a fresh perspective on success that will deeply resonate with our attendees. We designed the 2026 program to challenge our industry to think differently and grow intentionally. With an inspiring keynote from Jesse, expert-led JCK Talks, our new Signature Series program, and immersive FHH watchmaking sessions, this year is not to be missed.'

The JCK show will take place from May 29–June 1, 2026, at the Venetian Expo in Las Vegas.