Hearts On Fire Celebrates 30 Years With 'What's Your Signature?' Campaign and New Collection

A Milestone Anniversary

Hearts On Fire, a prominent international jewelry brand, is marking its 30th anniversary with a significant global campaign and the debut of a new collection. Founded in 1996 by Glenn and Susan Rothman, and now under the ownership of Chow Tai Fook Group, the brand is celebrating three decades of craftsmanship and innovation.

Introducing the 'What's Your Signature?' Campaign

To commemorate this milestone, Hearts On Fire has launched its new global campaign, titled “What’s Your Signature?”. This initiative shifts the focus from the diamond to the woman wearing it, emphasizing individuality and redefining modern self-expression. The campaign centers on the idea that true brilliance begins from within, encouraging women to define themselves by how they see themselves, rather than by external perceptions or what they wear.

Stephanie Goldman, the brand’s director of marketing and communications, explained the campaign’s philosophy: “For three decades, Hearts On Fire has been defined by the precision and performance of our signature-cut diamond. With ‘What’s Your Signature?’, we build on that legacy while gently shifting the perspective from the diamond itself to the woman who wears it.” The campaign’s visual approach utilizes the camera as a mirror, capturing a quiet, self-defined confidence.

The New 'Dream' Collection

Central to the anniversary celebration is the unveiling of the brand’s new “Dream” collection. This 17-piece line features convertible jewelry crafted in 18-karat gold and diamonds, designed for versatile, everyday wear. A standout piece, the “Dream” circle convertible earrings, showcases 2.20 carats of graduated diamonds in 18-karat yellow gold. These earrings can be styled as a circle stud or as linear drops, retailing at $14,200.

The collection, characterized by sculptural curves and voluminous silhouettes, offers pieces that retail between $1,900 and $35,500. Hearts On Fire describes the jewels as miniature universes, symbolizing infinite dreams and luminous potential. The collection is available online and at Hearts On Fire locations worldwide, as well as select Chow Tai Fook stores.

A Year of Global Initiatives

The “What’s Your Signature?” campaign, which launched on April 2, 2026, sets the stage for a year filled with global anniversary activities. These will include private client experiences, in-store installations, and a social media push amplified by creators and tastemakers. Later in the year, Hearts On Fire plans to release special commemorative creations to further honor the milestone.

The brand, known for its legacy as “The World’s Most Perfectly Cut Diamond®,” is distributed in 480 jeweler locations globally. The campaign will be visible across print, digital, social media, out-of-home, and streaming channels, with retail partners in North America receiving campaign assets for co-op advertising.