Graff Unveils New Butterfly High Jewelry Collection with Convertible Brooches

A Symbol of Transformation Takes Flight

Graff has launched its latest high jewelry capsule collection, centered around the iconic butterfly motif, a symbol deeply connected to the storied brand. First introduced in 1975, the butterfly represents evolution, metamorphosis, and the power of transformation. This new collection features 12 unique, unisex pieces that reimagine this beloved motif through a contemporary lens, drawing inspiration from art, architecture, and Graff’s extensive archive.

Wearable Artistry and Historical Techniques

The collection comprises exquisite high jewelry brooches formatted as jabot pins, a traditional fastening style dating back to the 17th century. A key feature of these pieces is the en tremblant technique, which allows the butterfly wings to subtly flutter with the wearer's movement, creating an illusion of life and lightness. This centuries-old technique adds a mesmerizing dynamic to each jewel.

Graff’s Design Director, Anne-Eva Geffroy, expressed the poetic nature of the butterfly, stating, “For me, there is something deeply poetic about the form of a butterfly. Fluttering through the natural world, it is an elusive creature—a fleeting beauty that is here and then gone. At Graff, we work to capture and preserve that delicacy within every jewelry piece, allowing it to remain light and ephemeral while at the same time exploring new directions and experimenting with materials, color combinations, and refinements.”

Further enhancing versatility, each jabot pin is designed with additional embellishments at its tip. This can be a single butterfly, an ornate emblem, or a featured gemstone, extending the creative narrative and allowing the wearer to reimagine the piece as a pendant or to suit different occasions and moods.

Distinctive Designs Inspired by Diverse Influences

Each of the 12 brooches in the collection is a unique creation, yet they all share the recognizable Graff Butterfly silhouette, typically formed by two pear-shaped and two marquise-cut stones. The designs draw from a rich tapestry of influences:

• The “Tamara” Brooch: This piece pays homage to the Art Deco era with angular lines formed by emeralds and diamonds. Baguette- and round-cut diamonds radiate outwards, evoking sunburst motifs, while a central marquise-cut emerald anchors the design.
• The “Freya” Brooch: Inspired by an archival dragonfly brooch, the “Freya” features fancy-cut and pear-shaped yellow diamonds across its wings. A secondary diamond pavé butterfly with a pear-shaped yellow diamond at its center sits at the tip of the jabot pin.
• The “Eva” Brooch: This design takes inspiration from Claude Monet’s garden paintings, showcasing a gradient of sapphires, emeralds, Paraíba tourmalines, and diamonds. Miniature butterflies scatter over the central motif, with a smaller version adorning the jabot pin’s tip.
• The “Lina” Brooch: Influenced by architectural patterns from Graff’s archives, the “Lina” brooch features invisibly-set, square-cut pink sapphires with diamond accents. A petite pink sapphire and diamond pavé butterfly embellishes the jabot pin.

Other notable designs include collections featuring vibrant blue sapphires and tourmalines totaling over 33 carats, and suites set with more than 41 carats of rubies and diamonds, offering bolder, more graphic interpretations of the butterfly motif.

Digital Art Collaboration and Global Tour

Complementing the physical collection, Graff has partnered with artist Rose Pilkington to create 12 unique digital artworks. Each artwork is inspired by one of the brooches, translating the jewels' colors, forms, and movement into immersive visual experiences. These digital creations will be unveiled throughout the year across Graff’s digital platforms.

The collection is also set to embark on a global exhibition tour, with planned presentations in key international cities. The tour will culminate in Paris during Haute Couture Week in July 2026, aligning the collection with the world of high fashion and craftsmanship.