Trend Watch

Ghirardelli's Chocolockets Return for Valentine's Day, Celebrating 'Perfect Pairs'

A gold-plated locket shaped like a Ghirardelli chocolate square, designed to hold a mini chocolate. - nationaljeweler.com

A Sweet Tradition Continues

The Ghirardelli Chocolate Company is bringing back its much-loved 'Chocolocket' for Valentine's Day, reimagining the popular gift with a focus on shared experiences. This year's offering doubles down on the sentiment, presenting two lockets in each set, designed for gifting to a 'perfect pair'.

The 'Chocolocket' Concept

First introduced last year, the Chocolocket is a custom-crafted, 14-karat gold-plated locket designed to resemble Ghirardelli's iconic gold-foil wrapped chocolate squares. Each locket is perfectly sized to hold one mini Ghirardelli SQUARES chocolate inside. The whimsical keepsake serves as both a thoughtful gift and an indulgent treat.

Celebrating Connections

Bobby Oliver, Ghirardelli's vice president of marketing, explained the concept: 'The Chocolocket is our playful tribute to all the perfect pairs in our lives, whether that's best friends, siblings, coworkers, or romantic partners. Just like Ghirardelli chocolate and caramel, moments are simply better when they're shared with your perfect pair.'

This year's campaign, themed 'Perfect Pairs Day', celebrates the meaningful connections that enrich our lives. Ghirardelli encourages consumers to honor not only romantic partners but also friends, family, and colleagues who make everyday life sweeter.

What's New This Year

In a significant update from its debut, the 2024 Chocolocket offering includes a pair of lockets in each set. This ensures that both individuals in a 'perfect pair' can receive a matching keepsake. Each set arrives in a festive heart-shaped tin, complete with a personalized message celebrating various duos, such as:

Soulmates
Work Besties
Pickleball Partners
Brunch Buddies
Dinner Dates
Squadmates
Travel Twins

In addition to the two Chocolockets, each gift set includes a bag of mini Ghirardelli SQUARES, reinforcing the message that special moments are best enjoyed together.

Availability

The limited-edition Chocolocket sets will be available for purchase online starting February 10th at Chocolocket.com. The promotion is limited to one set per household, and the gifts will be available while supplies last. The company notes that shipping is included with each set.