Market & Industry

Gemist and Saban Onyx Partner on Innovative Custom Jewelry Solution for Retailers

A display showcasing jewelry design options on a tablet screen.
A display showcasing jewelry design options on a tablet screen. - nationaljeweler.com

Jewelry technology platform Gemist has announced a strategic partnership with New York-based fine jewelry manufacturer Saban Onyx to launch a comprehensive, omnichannel custom jewelry solution aimed at retailers. This collaboration merges Gemist’s advanced visualization and customization technology with Saban Onyx’s U.S.-based manufacturing capabilities, empowering retailers to offer personalized jewelry collections without the need to manage inventory.

Bridging Technology and Craftsmanship

The new platform is designed to provide retailers with a seamless, white-labeled ‘design-your-own’ experience that can be integrated into both e-commerce websites and in-store environments. Gemist founder and CEO Madeline Fraser stated that the partnership allows retailers to offer a sophisticated customer experience, complete with beautiful visuals and dynamic pricing, backed by efficient manufacturing.

“Customization is no longer optional—it’s expected,” said Fraser. “Our platform solves that by enabling a fully digital, highly visual experience where consumers can design in real time, understand pricing instantly, and either purchase online or walk into a store nearly ready to purchase. We power the technology layer, while Saban Onyx brings exceptional craftsmanship as our first manufacturing partner.”

Meir Saban, President of Saban Onyx, echoed this sentiment, describing the partnership as “the future of fine jewelry retail, where technology and craftsmanship work hand in hand.” He added, “Our team is built to deliver flexibility, quality, and speed. Combined with Gemist’s platform, we’re enabling retailers to offer a truly differentiated custom experience, without the traditional limitations.”

Key Features for Retailers and Consumers

The solution launches with a focus on bridal jewelry, including engagement rings and eternity bands. Retailers can curate their own assortments, set pricing, and select diamond or gemstone feeds, creating unique, branded collections. The platform offers:

  • Gemist’s ‘Designer’ Experience: Provides customers with real-time, photorealistic 3D renders, 360-degree views, and on-model visualization.
  • Extensive Design Library: Access to over 2,000 customizable designs.
  • Dynamic Pricing: Instantly updates based on metal, stone, and design selections.
  • ‘Stack Studio’: Allows consumers to visualize how engagement rings will look with various wedding bands.
  • ‘Stone Marketplace’: Integrates live gemstone inventory from preferred vendors or existing retailer stock.
  • White-Label Integration: Compatible with Shopify and other e-commerce platforms, fully branded for each retailer.

Saban Onyx enhances the offering by providing personalized service, including complimentary CAD designs and 360-degree videos for every order. The manufacturer operates with no minimum order requirements and no additional fees for small or custom orders, ensuring a swift turnaround time of approximately 14 business days.

Streamlining the Custom Process

By digitizing the custom design workflow, the partnership aims to significantly reduce the time and effort traditionally required for manual processes, which can often lead to lost sales. Gemist’s technology allows consumers to educate themselves, explore options, and make purchasing decisions more quickly, potentially increasing conversion rates and average order values. The platform is optimized for use on desktop, mobile, and in-store tablets.

Future Expansion and Availability

While the initial focus is on bridal, Gemist and Saban Onyx plan to expand the platform to include additional categories such as fashion and stackable jewelry. Retailers can access the platform through subscription plans starting at $299 per month, with specific bridal packages at $449 per month.

Gemist will be showcasing the platform at JCK Las Vegas, held at The Venetian Expo from May 29 to June 1. Demos will be available at the Saban Onyx booth, #10065. Retailers interested in learning more or scheduling a demonstration can visit Gemist’s website or contact [email protected].

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