Fope Unveils ‘The Golden Now’ Campaign and 18 New Jewelry Pieces

Italian luxury jewelry house Fope is celebrating the present moment with its new ‘The Golden Now’ campaign for 2026. The campaign, featuring contemporary imagery and a short film, highlights the brand’s signature 18-karat gold mesh designs and the intrinsic value of everyday moments. Alongside the campaign, Fope is set to release 18 new jewelry pieces in May, expanding five of its most popular collections with modern decorative elements and diamond accents.

‘The Golden Now’ Campaign Highlights Timeless Elegance

Fope’s ‘The Golden Now’ campaign captures the essence of living in the moment with positive, sun-filled visuals. The campaign draws inspiration from the brand’s iconic ‘Eka’ and ‘Novecento’ mesh styles, renowned for their flexibility thanks to Fope’s patented ‘Flex’it’ system. This technology utilizes microscopic 18-karat gold springs woven into the mesh, creating elastic and comfortable jewelry designed for daily wear. The campaign, shot by photographer Philip Gay, showcases a mix of the brand’s visually striking pieces and bestsellers, alongside the upcoming debuts.

Launched at the end of January, ‘The Golden Now’ will be visible throughout the year across digital platforms, at retail partners, and on billboards globally. It reflects Fope’s contemporary creativity, its rich heritage dating back to its founding in 1929 by Umberto Cazzola in Vicenza, Italy, and the brand’s commitment to designing jewelry that enhances moments of joy and contentment.

New Debuts Reinterpret Iconic Designs

The upcoming collection of 18 new pieces sees Fope reinterpret its signature gold mesh with modern decorative touches, inspired by the concept of ‘coded couture’. This approach blends historical values with a forward-looking vision, infusing classic designs with contemporary flair.

The new jewels span earrings, necklaces, bracelets, and rings, all crafted in 18-karat yellow, white, and rose gold. Diamond pavé is integrated onto existing motifs, and diamond rondelles are added to the mesh designs, offering enhanced sparkle and luxury. The new pieces will be available in May, with retail prices ranging from approximately $5,000 to $25,000.

The new debuts will be distributed across five key Fope collections:

• Eka: Six new pieces, featuring delicate 18K gold chains accented with diamonds.
• Love Nest: Two new pieces.
• Panorama: One new piece, focusing on fashion rings that celebrate 18K gold designs.
• Prima: Six new pieces, including earrings showcasing intricate 18K gold links, some adorned with diamonds. The ‘Aura’ necklace from this collection features yellow, rose, and white gold with diamonds and retails for $15,580.
• Vendôme: Three new pieces, offering a classic and refined aesthetic with bolder, smooth, and polished links.

Italian Craftsmanship and Retail Availability

Fope’s commitment to excellence is evident in its meticulous craftsmanship, with all jewelry meticulously made in Vicenza, Italy, by highly skilled artisans. The brand is known for its advanced technology and stringent quality controls, ensuring the highest standards for its 18-karat gold creations, often enhanced with diamonds and precious stones.

Fope unveiled these new designs during Vicenzaoro in September. The pieces will be available later this year through Fope’s curated network of authorized retailers worldwide, including esteemed U.S. stockists such as Bloomingdale’s, James & Co. Jewelers, and Barons Jewelers. Fope and its proprietary Flex’it technology are protected trademarks, distributed exclusively through authorized dealers.

All Fope jewelry is covered by a 24-month guarantee against manufacturing defects, provided the certificate is presented duly completed. The guarantee does not cover damage resulting from accidents, improper use, or unauthorized repairs.