Dua Lipa Named Bulgari's New Global Brand Ambassador

A New Chapter Begins

Luxury jewelry house Bulgari has announced global pop sensation Dua Lipa as its newest global brand ambassador. The British singer-songwriter officially joins the iconic Italian brand in February 2026, marking an exciting new chapter for both Lipa and Bulgari.

Lipa expressed her enthusiasm for the partnership, stating, “It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.”

Alignment of Values

Laura Burdese, Bulgari’s deputy CEO and soon-to-be CEO, highlighted the synergy between Lipa and the brand. “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” Burdese said. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our global brand ambassador and to begin this exciting new chapter together.”

The announcement was made on Bulgari’s official Instagram, accompanied by a series of striking images featuring Lipa adorned in Bulgari fine jewelry. Lipa, who boasts 88.7 million followers on Instagram, also shared the news with her extensive fanbase.

An Elite Roster

As Bulgari’s global brand ambassador, Dua Lipa joins a distinguished list of house ambassadors that includes prominent figures such as Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won, and Blackpink superstar Lisa. The brand also counts notable friends like Linda Evangelista, Oscar Isaac, and Isabella Rossellini among its circle.

About Dua Lipa

Born in London in 1995 to Kosovar Albanian parents, Dua Lipa rose to international fame with her self-titled debut album in 2017. Her subsequent album, “Future Nostalgia” (2020), solidified her status as a global superstar with hit singles like “Don’t Start Now” and “Levitating,” earning her numerous accolades, including Grammy and Brit Awards. She is also recognized for her role as a co-chair at the 2023 Met Gala and recently released her album “Radical Optimism” and embarked on a world tour.

Bulgari's Market Presence

Bulgari, acquired by LVMH in 2011, is a significant player in the luxury market. The LVMH watches and jewelry division, which includes Bulgari, reported a 3 percent sales increase for the year 2025.