Chrono24 Taps Jin Lee to Lead U.S. Growth and Enhance Trust Programs

New Leadership for a Key Market

Chrono24, the leading global online marketplace for luxury watches, has appointed Jin Lee as its new Vice President and General Manager for the United States. This strategic hire aims to accelerate the company’s growth in what it describes as its ‘most critical’ market.

Lee brings a wealth of experience from the e-commerce sector, most recently serving as Vice President and General Manager of Flight Club, the renowned sneaker marketplace owned by GOAT Group. In his previous role, Lee was responsible for overseeing global digital and retail operations, successfully scaling a high-trust, authentication-first marketplace. His professional background also includes significant senior positions in strategy and finance at Evercore and Barclays.

Accelerating Growth and Trust

The appointment of Lee is part of Chrono24’s broader strategy to strengthen its trusted marketplace model within the U.S. A key focus for Lee will be the continued rollout and scaling of Chrono24’s ‘Certified’ authentication program. This initiative provides a standardized, inspection-backed experience designed to build and maintain trust for a growing base of collectors.

“The U.S. is one of the most dynamic and influential collector markets globally,” stated José Gaztelu, Chief Growth Officer at Chrono24. “To serve this market well, we need leadership that understands how enthusiast-driven marketplaces are built and scaled. Jin brings a unique track record from the sneaker world, an industry that, much like watches, is built on passion, community, and uncompromising standards of trust and authentication. His experience scaling Flight Club is a strong blueprint for our next chapter in the U.S.”

In his newly created role, Lee is tasked with boosting both supply and demand within the U.S. market. He will also concentrate on enhancing the overall experience for Chrono24’s VIP clients and dealers.

Bridging Industries Through Passion and Trust

Lee expressed enthusiasm for the parallels he sees between the watch and sneaker collecting worlds. “Coming from the sneaker space, I see incredible parallels,” Lee commented. “Both worlds are driven by deeply knowledgeable communities who demand authenticity above all else.”

He added, “Chrono24 is already a daily destination for the U.S. collector community. My goal is to build on its strength and ensure that Chrono24 feels like a local home for every American watch lover—combining our global reach with the trusted, seamless experience that seasoned collectors and new generations of watch lovers expect.”

Chrono24 at a Glance

Founded in 2003, Chrono24 operates as one of the world’s leading online marketplaces for luxury watches. The platform currently features approximately 560,000 watches from over 3,000 dealers and 60,000 private sellers across more than 120 countries. It attracts over nine million unique visitors monthly, offering a vast selection of new, pre-owned, and vintage timepieces.

The company employs around 350 people across its international offices, including locations in Germany, Miami, Tokyo, and Hong Kong. Chrono24 is backed by notable investors such as Insight Partners, General Atlantic, and Sprints.