Casio America Relocates Headquarters to Jersey City in Strategic Move

Casio America, Inc. has announced the grand opening of its new corporate headquarters in Jersey City, New Jersey, marking a significant step in its U.S. growth strategy. The move from its former Dover location to 185 Hudson Street in Jersey City signifies a bold vision for innovation, collaboration, and long-term investment in the U.S. market.

A Hub for Innovation and Collaboration

The new 13,647-square-foot headquarters is strategically situated in one of the region’s vibrant business corridors. Designed to foster agility and spark creativity, the space will serve as the new home for Casio’s core sales and marketing teams. Yusuke Suzuki, chairman and CEO of Casio America, stated, 'The opening of our Jersey City headquarters marks a pivotal chapter in Casio’s U.S. growth strategy. It’s a launchpad for innovation, a space where our teams can collaborate more effectively, connect with customers more meaningfully, and shape the future of our brand.'

The headquarters features open-concept workstations, modern conference rooms, and a dedicated product demonstration area. This area showcases Casio’s diverse portfolio, including its well-known timepiece lines such as G-Shock, Baby-G, and Casio Vintage, alongside other electronics like keyboards and calculators. The design emphasizes inspiring creativity, fostering connectivity, and embracing sustainability, supporting a flexible and forward-thinking work culture.

Pamela Cosmillo, general manager of human resources at Casio America, added, 'This headquarters represents the next step in our cultural transformation. It reflects our belief that when people are empowered to collaborate in inspiring spaces, amazing things happen.'

Expanding National Presence and Operations

The relocation of the headquarters is part of Casio America’s broader strategy to strengthen its national presence. The company has also established a new operations center at 100 Enterprise Drive in Rockaway, New Jersey. This facility will house the company’s finance, IT, HR, customer service, legal, and business administration departments. Furthermore, a new distribution center has been launched in Sparks, Nevada, aimed at enhancing logistics capabilities to better support growing demand for direct-to-consumer and e-commerce services.

Tom Kato, Chairman and CEO of Casio America, described these changes as a 'strategic investment' that 'strengthens Casio’s foundation for future growth.' He emphasized, 'By embracing modern work environments, expanding access to key talent, and optimizing operations, we are ensuring Casio remains at the forefront of innovation, efficiency, and long-term growth.'

Commitment to Employees and Community

Casio America is committed to supporting its employees throughout this transition. The company has implemented ongoing communication initiatives, including feedback forums and informational sessions, and is offering commuter benefits, flexible work arrangements, and enhanced workplace resources. Casio America currently employs 171 individuals, with 121 full-time employees at its former Dover office. The company aims to retain as many employees as possible.

Beyond its operational shifts, Casio is also partnering to support education, the arts, and workforce development within Jersey City, signaling a commitment to its new community.

A New Chapter for Casio America

Founded in 1957 and relocating to its Dover campus in 1987, Casio America’s move to Jersey City represents a new chapter. The company, a subsidiary of Tokyo-based Casio Computer Co. Ltd., markets a wide range of products including calculators, keyboards, digital cameras, and watches. From its reimagined workspace, Casio America is poised to accelerate innovation, expand its influence, and deliver transformative experiences to consumers and partners across the country.