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Bad Bunny Scores Style Touchdown with Football-Shaped Diamond at Super Bowl Halftime

Bad Bunny performing at the Super Bowl halftime show, wearing a watch.
Bad Bunny performing at the Super Bowl halftime show, wearing a watch. - Getty Images

Bad Bunny, the globally acclaimed artist also known as Benito Antonio Martínez Ocasio, captivated audiences during his Super Bowl LX halftime performance with a culturally rich spectacle dedicated to Puerto Rico. Amidst the vibrant tributes to his homeland, the artist made a significant style statement with a custom-designed diamond earring, a unique piece symbolizing the milestone event.

A Diamond Inspired by the Game

The centerpiece of Bad Bunny’s jewelry ensemble was a striking 18-karat yellow gold stud, designed by Marvin Douglas. This exquisite piece featured a 2-carat, honey-colored marquise-cut diamond, meticulously shaped to resemble a football. Douglas, a finalist for the CFDA x Tiffany & Co. Jewelry Design Award and known for incorporating his Salvadorian heritage into his work, aimed to create something deeply personal and symbolic for the artist.

“I wanted him to have something personal and unique that would always symbolize this milestone performance,” Douglas stated. The choice of a marquise cut perfectly echoed the football’s silhouette, while the warm, desert diamond hue added a distinctive warmth and character to the jewel. This specially designed earring was worn in his left ear, a subtle yet powerful nod to the very field on which he was performing.

A Performance Rich in Culture and Detail

Bad Bunny’s halftime show was a powerful celebration of Puerto Rican identity, incorporating elements such as sugar cane fields, the coquí frog, and references to the island’s power outages and diaspora. The performance also featured a narrative centered on love and commitment, unfolding like a short film that included a marriage proposal scene and a real wedding ceremony performed live on the field. The couple, who had originally invited Bad Bunny to their wedding, were instead invited to participate in the show, where the artist served as a witness and signed their marriage certificate, marking the first primarily Spanish-language halftime show in Super Bowl history.

Star-Studded Appearances and Designer Shine

The halftime show saw a parade of notable guests, including fellow Puerto Rican artist Ricky Martin, who performed “Lo Que Le Pasó a Hawaii.” Lady Gaga made a memorable cameo, performing a mariachi version of her song “Die With a Smile.” She adorned herself with a pair of high jewelry earrings from Chopard, featuring 11.18 carats of diamonds set in 18-karat white gold. Her ensemble was complemented by a blue dress from Dominican-American designer Raul López of Luar and a brooch showcasing Puerto Rico’s national flower, the Flor de Maga.

Several other celebrities were spotted, adding to the star power of the event. Cardi B appeared in a Messika “Diamond Squad” high jewelry necklace, boasting 39 carats of diamonds set in 18-karat white gold. Karol G showcased pieces from Le Vian, including a cross pendant with “Chocolate” diamonds in 14-karat “Honey” gold, a diamond chain with nude-colored diamonds, and an “Ombré” bangle. She paired these with hoop earrings by Noudar.

Beyond the Earring: Other Notable Accessories

While the football-shaped diamond earring was a focal point, Bad Bunny also sported an Audemars Piguet “Royal Oak” self-winding watch with a malachite dial and an 18-karat yellow gold bracelet. His attire included a cream-colored Zara blazer over a jersey bearing his family name, Ocasio, and the number 64, a tribute to his late uncle. His stylist, Storm Pablo, highlighted the significance of the moment, emphasizing pride in representation and the storytelling power of jewelry. “For me, it’s not just pride in the work, it’s pride in representation,” Pablo commented. “A Puerto Rican artist taking that moment for the culture is monumental.”

The halftime show concluded with Bad Bunny holding a football that read, “Together, We Are America,” followed by a message on the jumbotron: “The only thing more powerful than hate is love,” underscoring the performance’s themes of unity and positivity.

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