Business Strategy of 210.Jewelry
Business strategy is important. We are living in World of Online and Mobile. Online Fashion market is globally experiencing the rapid growth.
Fashion market is becoming more and more competitive. Surviving in this competitive market means they provide the products or service that the customers need and like. We all have one or two favorite shops we do frequent shopping, isn’t it?
How’s Jewelry? Have you ever purchased Jewelry through online shop? You may not be provided with sufficient information or service when you purchase Jewelry in comparison to buying it offline. 1ing has the strategy to overcome this weakness in Online Jewelry market.
The business strategy of 1ing is simplicity. What is Simplicity?
<Simplicity> is the book written by Richard Koch who is an author of The 80/20 Principle and Greg Lockwood. This book says there’s two simplifying strategies, Price simplifying and Proposition simplifying. 1ing business is following this proposition simplifying.
This book defines that Proposition Simplifying is to simplify to make the product or service dramatically better and a joy to use so it results in the product or service being more useful and appealing. Ikea, Airbnb, Uber, Apple had created new market through this proposition simplifying strategy. 1ing also aims to create whole new platform for Online Jewelry market by developing Online store like Appstore, Product, Service and system.
1ing has 4 detailed plans for business. First is to pioneer the filed of Jewelry customizing service in mobile device. and Second is to make a personal Jewelry order easy and quick using customizing service in mobile device. Third is to provide customers various options to change so that customers can design the one and only jewelry for themselves. Lastly, It is to provide AR service and well-curated contents to help customers’ better choice for final purchase.
Like every journey begins with a single step,You will see how our business would be accomplished with our plans.