Design Philosophy of 210.jewelry
'Expansibility', 'Variety', 'Simplicity'. These are three main keywords that represents the philosophy of 1ing design. 1ing design has its root in 'Hunminjongum’.
Hunminjongum was invented by King Sejong the Great, the fourth king of the Joseon dynasty in 1443. The modern Hangul consists of 24 letters with 14 consonant letters and 10 vowel letters. These 24 letters can create a total of 11,172 combinations. We see the expansibility of Hangul in here.
1ing is inspired by the spirit of Hangul and this expansibility. Like the letters makes a tens of thousands of combinations, 1ing must have expansibility in the design so that people can find their own jewelry from the thousands of variations.
Always Keep in mind the expansibility. Like the basic consonants of Korean alphabet create a variety of characters, the creations of 1ing should be the design with expansibility. It’s just like creating the small version of Hangeul.
1ing has a wide variety. It means that there are many different shapes and number of kinds. Each collection has its own story and concept, yet has diverse combinations.
Simplicity is not just looking simple. It is about how easy and clear to understand the meaning of our design. You would see various design from simple to flashy in here, but every piece has meaning and it would be easy and clear to understand.
Our design philosophy is to deliver the message that We respect each and every person by providing various design.